BrimSage
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A BrimSage product

Every chat channel, answering for itself

One automated assistant on WhatsApp, Instagram, Facebook Messenger and your own website. It shows your catalogue, takes orders and bookings, answers the questions you get asked every day, and hands over to a person when it should. Every conversation lands in one team inbox.

Channels

Wherever your customers message you

One assistant, one knowledge base, one inbox, on every channel you connect.

WhatsApp

On your own verified WhatsApp Business number. We register it with Meta for you.

Instagram

Answers DMs to your Instagram professional account. Connect it yourself with your Facebook login.

Facebook Messenger

Answers messages to your Facebook Page, connected the same way.

Your website

A chat window in your colours. Paste one line of code into your site and it's live. Visitors can tap Talk to a person and your team takes over in the same window.

How it works

Four steps to a bot that carries its weight

We handle WhatsApp registration and setup; you connect the rest yourself and decide what it answers and when a person steps in.

Step 1

Connect your channels

We register your WhatsApp number. You connect your Facebook Page and Instagram with your Facebook login, and add the website chat with one line of code.

Step 2

Load your knowledge and catalogue

Hours, location, pricing, policies, products, and services. The assistant answers from this and nothing it wasn't given.

Step 3

Set the handover rules

Decide which conversations the bot handles end to end and which get routed to a person, and who on your team picks them up.

Step 4

Go live and watch the inbox

Customers message as normal. Routine questions and orders are handled automatically; your team works the rest from the shared web inbox.

Why it fits

Automated where it helps, human where it matters

One inbox for the team

Your whole team answers WhatsApp, Instagram, Messenger and website chats from one shared web inbox, with assignment, notes, and full chat history on handover.

Bookings and reminders

Takes appointments against your availability and sends automatic reminders to cut no-shows.

Orders into the POS

Run it with the BrimSage Restaurant POS and chat orders arrive as kitchen tickets on one shared catalogue.

Pricing

What ChatFlare Chatbot costs

Quoted to your setup in Maloti and Rand. Here's what drives the number and what's included.

Starter

M650 / month

One channel to start answering customers

  • 1 channel: WhatsApp, Instagram, Messenger or website
  • 1,000 AI answers a month
  • 2 team inbox seats
  • Knowledge base and human handover
Choose Starter

Growth

Most popular

M1,450 / month

Shops and restaurants taking orders in chat

  • Up to 3 channels
  • 5,000 AI answers a month
  • 5 team inbox seats
  • Catalogue and ordering in chat
  • Template messages
Choose Growth

Business

M2,950 / month

Busy teams on every channel

  • All 4 channels
  • 15,000 AI answers a month
  • 15 team inbox seats
  • Bookings and Restaurant POS integration
  • Priority support
Choose Business

Enterprise

Custom

Large or multi-branch businesses with their own needs

  • All 4 channels, across several numbers and Pages
  • AI answers sized to your volume
  • Unlimited team inbox seats
  • Custom integrations with your systems
  • Dedicated account manager and SLA
Contact us

Sample prices in Maloti, VAT excluded; your quote is fixed in writing. Once-off setup from M1,500. WhatsApp's own per-conversation charges are passed through at cost; Instagram, Messenger and website replies carry no Meta charge. Need more AI answers or seats? Move up a plan at any time.

Monthly plan + WhatsApp usage

Quoted for your channels and volume

What drives the price

  • Channels you connect
  • AI answers included each month
  • Number of team inbox seats
  • Catalogue size and integrations
  • WhatsApp's own per-conversation charges, passed through at cost

Included

  • Website chat widget with live handover to your team
  • Facebook Messenger and Instagram connection
  • WhatsApp Business registration
  • Knowledge base and catalogue setup
  • Human handover and shared team inbox
  • Template message setup

Every plan includes a monthly allowance of AI answers. If you use it up, the assistant keeps working from its menus and your team picks up the rest until the next month, or you move to a bigger plan. Often sold as a combo with the Restaurant POS one catalogue, orders landing in the POS, and a single monthly invoice. Ask about the combined rate.

FAQ

Frequently asked questions

Do customers need to install anything?+

No. They message you where they already are: WhatsApp, Instagram, Messenger, or the chat on your website. Nothing to download.

Which channels can I connect?+

WhatsApp, Instagram, Facebook Messenger and your own website. You can start with one and add the others whenever you like. Each one is answered by the same assistant, and every conversation lands in the same inbox.

How do I connect Instagram and Facebook?+

From your ChatFlare dashboard, click Connect, log in with Facebook and pick your Page. Your Instagram account needs to be a Business or Creator account linked to that Page. We never see your Facebook password.

Will it pretend to be a person?+

No. The assistant identifies itself as an automated assistant and offers a human whenever a conversation needs one.

Can website visitors talk to a real person?+

Yes. They tap Talk to a person, or just type something like "can I speak to a person". The chat is then locked for your team, just like on WhatsApp: automated replies stop, the chat appears in your inbox with its full history, and your agent's replies show up live in the same chat window on your site. When your team is done, they hand it back to the assistant.

Where do orders and bookings go?+

Into your BrimSage dashboard, and into the Restaurant POS as tickets if you run it. We can also forward them to email or a spreadsheet.

Can it send promotions?+

Within WhatsApp's rules only to customers who opted in, and only from message templates WhatsApp has approved. We help you set those up.

What does it cost to run?+

A BrimSage monthly plan, quoted for the channels you connect and how busy you are, plus WhatsApp's own per-conversation charges at cost. Meta doesn't charge for replying on Instagram, Messenger or your website. Each plan includes a monthly allowance of AI answers.

What happens if we use up our AI answers?+

Nothing breaks. The assistant keeps working from its menus and buttons, and anything it can't handle goes to your team in the inbox. The allowance resets on the 1st, or you can move to a bigger plan at any time.

Using ChatFlare means agreeing to our Terms and Conditions and Privacy Policy.

Running a restaurant?

Pair it with the BrimSage Restaurant POS one catalogue, chat orders landing as kitchen tickets, and a single monthly invoice.

See the Restaurant POS

See it answering your customers

Tell us what you sell and the questions you get asked all day. We'll set up a demo bot you can try on WhatsApp, Instagram or your website.

Chatflare AI Assistant

Typically replies instantly

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