Privacy Policy

BRIMSAGE, Company Registration Number 103777, is registered in the Kingdom of Lesotho. Registered address: Naledi Ha Phaila, Lesotho. Website: https://brimsage.co.ls/chatflare. Email: info@brimsage.co.ls. Telephone and customer support: 63895601.

BRIMSAGE provides and operates the technology supporting ChatFlare. The Business you contact remains responsible for its own products, services, prices, stock, operating hours, Orders, Appointments, delivery, refunds, cancellations and other commercial matters.

This Policy applies to Personal Information processed through ChatFlare. A Business may separately process Personal Information for its own business purposes and may provide its own privacy notice. Where the Business determines what information is collected and why in connection with its products or services, the Business is responsible for those purposes and for providing any notices or obtaining any permissions required by law. BRIMSAGE processes information as necessary to provide, secure and support ChatFlare, and may separately process information for its own account administration, service management, security and legal obligations.

Depending on how ChatFlare is used and configured, the information may include:

• Contact and identification details provided by a User, such as name and telephone number.
• Messages, enquiries, preferences and other content sent through a ChatFlare-enabled WhatsApp conversation.
• Order-related information, including products or services requested and information needed to pass the request to the Business.
• Appointment or booking information, such as requested dates, times and booking details.
• Information supplied by a Business, such as business name, product or service information, prices, menus, operating hours, location, contact details, promotions and policies.
• Technical and service information, such as message timestamps, delivery or interaction records, system logs and information needed to troubleshoot or secure the Service.

Users should avoid sending unnecessary sensitive Personal Information through ChatFlare. ChatFlare is not intended to be a secure channel for sensitive information unless the relevant Business has specifically configured an appropriate process and provided the necessary notices and safeguards.

Information may be processed to:

• Deliver customer communication and automated or assisted responses through ChatFlare.
• Transmit enquiries, Order requests and Appointment requests to the relevant Business.
• Provide information or status updates where the Business has enabled that functionality.
• Operate, maintain, troubleshoot, secure and support the Platform.
• Administer Business accounts and subscriptions and communicate with Business Customers.
• Investigate misuse, prevent fraud or security incidents, comply with Applicable Law and enforce our Terms and Conditions.

ChatFlare may use automated or artificial intelligence technologies to interpret messages, generate responses, classify requests or assist with business processes. Automated responses may be based on information and instructions supplied by a Business and/or information processed by the Platform.

Automated responses may contain errors, omissions or outdated information. BRIMSAGE does not guarantee that every response will be complete, accurate, current or suitable for every circumstance. Users should verify material information directly with the Business, particularly prices, stock, availability, appointments, delivery, payment, cancellation or healthcare-related information. ChatFlare is not a substitute for professional medical advice, diagnosis, treatment or emergency services.

Information may be disclosed or made available, as reasonably necessary, to:

• The relevant Business with which the User is communicating or seeking to transact.
• Authorised technology and service providers supporting messaging, hosting, infrastructure, AI processing, security, support or other ChatFlare functions.
• WhatsApp and its relevant provider entities, subject to their own terms and privacy policies.
• Professional advisers, regulators, law enforcement or other parties where required or permitted by law, or where necessary to protect rights, safety or security.

BRIMSAGE does not acquire ownership of Business content merely by providing ChatFlare. Business content is processed under the rights and permissions necessary to provide the Service. BRIMSAGE does not sell Personal Information.

ChatFlare operates through WhatsApp and may rely on other Third-Party Providers. Those providers may process information under their own terms, privacy policies and technical practices. BRIMSAGE does not control third-party platforms and cannot guarantee their continuous availability, functionality or privacy practices. Users should review the applicable third-party policies.

Where ChatFlare supports payment functionality or directs a User to a payment provider, payment information may be processed by the Business or the relevant Third-Party Provider. Unless expressly stated otherwise, BRIMSAGE does not hold Customer funds or act as merchant of record for a Business. Payment details, charges, refunds and payment disputes are governed by the Business and/or the payment provider.

Where a clinic or healthcare-related Business uses ChatFlare, the Service may receive appointment details or healthcare enquiries. ChatFlare is not intended to replace professional medical advice, diagnosis, treatment or emergency medical services. Clinics remain responsible for their clinical, professional, patient-care and regulatory obligations. Users should not submit medical records or other sensitive health information through ChatFlare unless the clinic has expressly provided an appropriate process and safeguards.

Information may be retained for as long as reasonably necessary to provide the Service, comply with legal and contractual obligations, maintain records, resolve disputes, prevent fraud or establish, exercise or defend legal claims. When information is no longer required and there is no lawful reason for continued retention, it may be deleted, destroyed or anonymised in accordance with Applicable Law. Specific retention periods may depend on the type of information, the Business’s configuration and the requirements of relevant service providers.

BRIMSAGE will implement reasonable technical and organisational measures designed to protect information processed through ChatFlare. However, no electronic system, messaging service or internet transmission can be guaranteed to be completely secure. Users are responsible for protecting access to their WhatsApp account, telephone, device and other credentials.

ChatFlare infrastructure, hosting providers, messaging providers or other Third-Party Providers may operate outside the Kingdom of Lesotho. Information may therefore be transferred, stored or processed in other countries. BRIMSAGE will seek to ensure that such processing complies with Applicable Law.

Subject to Applicable Law, individuals may have rights to request access to, correction of or deletion of Personal Information, or to raise an objection or complaint concerning its processing. The availability and scope of these rights depend on the applicable law and circumstances.

If your information was submitted to a chatbot operated by a Business, please contact that Business first for requests relating to its products, services, Orders, Appointments or customer records. You may also contact BRIMSAGE using the details in Section 16. We may need to verify your identity and coordinate with the relevant Business or service provider to handle your request.

ChatFlare is not specifically designed for children. Businesses using ChatFlare are responsible for ensuring that any collection or processing of children’s personal information through the Service complies with applicable laws and includes appropriate safeguards and consent where required.

BRIMSAGE does not knowingly intend to collect children’s personal information for its own purposes without appropriate legal authority.

BRIMSAGE may update this Privacy Policy from time to time. The updated version will be published through appropriate channels and the “Last updated” date will be revised. Where required by law, additional notice or consent will be provided.

For privacy questions, requests or complaints, please contact:

Company

BRIMSAGE

Company Registration Number

103777

Registered Address

Naledi Ha Phaila, Kingdom of Lesotho

Website

https://brimsage.co.ls/chatflare

Email

info@brimsage.co.ls

Telephone / Customer Support

63895601

This Policy is intended to operate in conjunction with the ChatFlare Terms and Conditions and Applicable Law, including applicable data protection laws of the Kingdom of Lesotho.